Pricacy Policy

PRIVACY POLICY

Last updated: February 18, 2026

VitalGlowUK is responsible for this store and website, including all information, content, features, tools, products, and related services, with the aim of offering you, the customer, a personalized shopping experience (the "Services"). VitalGlowUK is powered by Shopify technology, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us in any other way. In the event of a conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy shall prevail regarding the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared as described herein.

Personal information we collect or process

When we use the term "personal information," we are referring to information that identifies or can be associated with you or another person. Personal information does not include data collected anonymously or that has been de-identified so that it can no longer identify or be associated with you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

  • Contact Information: Including your name, address, billing address, shipping address, phone number, and email.
  • Financial Information: Including credit card numbers, debit card numbers and financial accounts, payment card information, bank account details, transaction information, payment method, receipts, and other payment-related information.
  • Account Information: Including your username, password, security questions, preferences, and settings.
  • Transaction Information: Including items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us: Including information you provide when you communicate with us, such as when contacting customer support.
  • Device Information: Including information about your device, browser or connection network, your IP address, or other unique identifiers.
  • Usage Information: Including information about your interaction with the Services, such as how and when you access or browse them.

Sources of personal information

We may collect personal information in the following ways:

  • Directly from you: Including when you create an account, visit or use the Services, communicate with us, or provide your personal information in any other way.
  • Automatically, through the Services: Including through your device when you use our products or services or visit our websites, and through cookies or similar technologies.
  • From our service providers: Including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
  • From our partners or third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving the Services. We use your personal information to provide Services to you, which includes fulfilling the contract formed, processing your payments and orders, remembering your preferences and items of interest, sending notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, allowing you to post reviews, and providing a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to customize and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending promotional, advertising, and marketing communications via email, text message, or mail, as well as displaying online advertisements for products or services, both on our Services and on other websites, including based on items you have previously purchased, added to cart, or other activities performed on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, ensure a secure shopping and payment experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and maintain the security of our services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials safe. For your security, avoid sharing your username, password, or any access information with others.
  • Communicating with you. We use your personal information to provide customer support, respond to your requests, provide efficient services, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in potential or actual civil legal proceedings or other legal disputes, as well as to enforce or investigate potential violations of our terms or policies.

How we share your personal information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, as set out in this Privacy Policy. These circumstances include:

  • With Shopify, manufacturers, and other partners who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to enable personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your location, you may have the right to ask us not to share your information for displaying personalized ads and marketing based on your online activity across different websites and merchants.
  • When you authorize, request, or consent to the sharing of certain information with third parties, for example, to ship products or when using social media widgets or login integrations.
  • With our affiliates or other companies within the same corporate group.
  • In connection with business transactions, such as mergers or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, to provide and improve the Services for you. Additionally, to help protect, expand, and improve our business, we use certain advanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify itself. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing this personal information, including responding to your requests regarding the exercise of your rights over the use of this information for these purposes. To learn more about how Shopify uses your personal information and what rights you may have, please visit Shopify's Consumer Privacy Policy. Depending on your location, you may exercise certain rights regarding your personal information here.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security practices of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information shared on third-party social networking platforms, may also be viewable by other users of the Services and/or those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from minors, as defined by applicable law in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you are a resident of the United Kingdom or the European Economic Area (EEA), you may have, in addition to the rights mentioned above, other rights under local laws, which may vary by country and are subject to certain exceptions and limitations:

  • Right to Object or Restrict Processing: You may have the right to ask us to stop or limit our processing of your personal information for certain purposes.
  • Withdrawal of Consent: Where our processing of your personal information is based on your consent, you may have the right to withdraw this consent at any time. The withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

You may exercise any of these rights where indicated on our website or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and what rights you may have, including regarding Shopify's processing of data, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@vitaglowuk.com or contact us at:

Grearshill Road, Kingstown Road, Carlisle, ENG, CA3 0DE, GB